This magazine cover is from the mens fitness magazine "Men's Health" which typically uses a main image of a male with a strong sexuality and desirable aesthetics. The male in the main image is making direct eye contact with the consumer of the magazine ultimately drawing the potential reader in along with the ideal "beach bod". The main image is almost always in black and white contrasting with the eye catching red bold print used in the Mast Head. The puffs that are presented could be argued that they feed into peoples insecurities as can be seen by "Land your dream job" suggesting that the reader does not already have that, too add to that the other puff states "6 quick ways to turbocharge your sex drive" again feeding on peoples insecurities to be sexually desired by women. The main cover line "Build a beach body" can relate to the audience as the reader would purchase the magazine to understand how to lead a healthy lifestyle and be more like the male on the front cover, to add to this the stylized bold black font instantly draws the attention of the reader as it is a predominant part of the text. The three "B's" in the main cover line have also been purposely placed so that they are in a vertical line giving it a air of style but to also again intise the consumer more so.  The audience for this magazine would range from the age of 25-45 mostly male and single. I would say that the  Socio-economical grouping will range from B's-C2's. This particular issue shows that it is a September issue in an Australian magazine preparing the reader for the forthcoming summer season.