This cover is from well known lads mag "FHM" showing reality TV star and pin up girl Kim Kardashian sporting an all white bikini. The target audience for this magazines would be males aged around 18-30 who would be drawn in by the main images strong sexuality and lack of clothing that is being portrayed as Kim looks provocatively out to the consumer. In modern society it can be argued that males pamper themselves more and have more insecurities than they did 30 years ago. The magazine and various other kinds of products can benefit from this by feeding off them, for example directly under the masthead is a cover line which would catch the readers attention by using the word "sex". It has been deliberately made bolder and highlighted in the colour red to stand out off the page to make the self conscious reader buy it.